TY - JOUR AB - E U R O P E A N J O U R N A L O F C O M M U N I C A T I O N 2 0 ( 1 ) cultural studies as its old-fashioned ‘other’, the former being dealt with uncritically and yet providing the basis for Marshall’s analytical approach to ‘new’ media. Marshall is rightly critical of the degree to which ‘new’ media are new, but is soon referring to them in grandiloquent terms as ‘tectonic shifts in cultural practice’ (p. 11). This is plainly inconsistent. As the book goes on there is discussion of the meaning of interactivity, the technological apparatus of new media cultures, the internet as ‘a major channel for the democratisation of cultural production’ (p. 12), the new formations of community and identification associated with electronic games and ‘games cultures’ and finally the consequences of digitalization for film and television. Marshall makes some useful points, but what he styles ‘the cultural production thesis’ is, as a central component of the book, a rather pretentious and unelaborated notion that states little more than the importance of studying cultural production as well as cultural consumption. This may be news to TI - An Invitation to Ethnomethodology: Language, Society and Interaction JF - European Journal of Communication DO - 10.1177/026732310502000127 DA - 2005-03-01 UR - https://www.deepdyve.com/lp/sage/an-invitation-to-ethnomethodology-language-society-and-interaction-HDy0Ku50hg SP - 148 EP - 148 VL - 20 IS - 1 DP - DeepDyve ER -