TY - JOUR
AU1 - Davis, Keith
AB - Can Business Afford To Ignore Social Responsibilities? KEITH DAVIS ' When you make business decisions that involve social respon­ sibilities, you should keep in mind the three basic ground rules presented here. Few persons would deny that there are sig­ It is my purpose in this article to discuss nificant changes taking place in social, politi­ these questions in a very fundamental way. cal, economic, and other aspects of modern Without looking at specific company prac­ culture. Some of these changes businessmen tices and without insisting upon a particular may want and others they may dislike, but in program of action, I wish to discuss three either instance the changes do exist and must basic ideas which must underlie all of our be faced. As our culture changes, it is appro­ thinking about social responsibility, regard­ priate-even mandatory-that businessmen less of what choices we eventually make. The re-examine their role and the functions of first two ideas are constant and enduring, no business in society. One area undergoing ex­ matter what social changes occur. The third tensive re-examination is the responsibility is more directly related to social changes to­ businessmen have to society in making busi­ day, but I 
TI - Can Business Afford to Ignore Social Responsibilities?
JF - California Management Review
DO - 10.2307/41166246
DA - 1960-04-01
UR - https://www.deepdyve.com/lp/sage/can-business-afford-to-ignore-social-responsibilities-HCSCaZiTu6
SP - 70
EP - 76
VL - 2
IS - 3
DP - DeepDyve
ER -