TY - JOUR
AU - Richard E. Fetter Jr
AB - Develops a seven‐item scale to assess consumers’ external search activities and assessed the scale’s construct validity. Moreover, to examine the scale’s generalizability across various services, both things‐directed and people‐directed service settings are used. The findings suggest there are two identifiable aspects of consumers’ search activities, source and effort. Evidence of the construct validity of the seven‐item scale is based on exploratory factor analysis, calculation of Cronbach’s alpha, and a nomological assessment of the scale.
TI - Dimensions of consumer search behavior in services
JF - Journal of Services Marketing
DO - 10.1108/08876049910273871
DA - 1999-06-01
UR - https://www.deepdyve.com/lp/emerald-publishing/dimensions-of-consumer-search-behavior-in-services-FeOUwZqRid
SP - 242
EP - 265
VL - 13
IS - 3
DP - DeepDyve
ER -