TY - JOUR
AU - Gur-Arie, Oded
AB - Although the concept of moderator variables has been used extensively in marketing-related studies, much confusion persists as to how they are defined and identified. To alleviate this confusion, the authors present a typology of moderator variables with a framework for identifying their presence and type. Simulated data are used to illustrate and validate the proposed framework.
TI - Identification and Analysis of Moderator Variables
JF - Journal of Marketing Research
DO - 10.1177/002224378101800303
DA - 1981-08-01
UR - https://www.deepdyve.com/lp/sage/identification-and-analysis-of-moderator-variables-BYPTafBrUL
SP - 291
EP - 300
VL - 18
IS - 3
DP - DeepDyve
ER -