TY - JOUR
AU - Cottrill, Ken
AB - Don't leave innovation to the creative types and hope for the best. Manage it as you would any other business process.
TI - REINVENTING INNOVATION
JF - Journal of Business Strategy
DO - 10.1108/eb039924
DA - 1998-02-01
UR - https://www.deepdyve.com/lp/emerald-publishing/reinventing-innovation-BJyg65JZvW
SP - 47
EP - 51
VL - 19
IS - 2
DP - DeepDyve
ER -