TY - JOUR AU - Holloway, John AB - COMMENTARY John Holloway THE NEW Nissan factory in Sunder- agement of Edwardes, MacGregor or land was opened on 11 September 1986 Murdoch . with a great fanfare of publicity : tele- Some weeks later, another event vision advertisements, documentaries, was surrounded by just as much glossy newspaper supplements, news cover- publicity, just as much sophisticated age of the formal opening by the prime marketing : the launching of the new- minister . look Labour Party at the annual Con- The theme of all this publicity was ference, the party of the new Moral that the Nissan plant opened a new Majority, the party of the new con- age . Here is a factory where managers sensus . Here too is a new age, a break and workers alike wear white coats and with the past . The lid is closed on the share the same canteen, where manag- dustbin of history with its evil-smelling ers and workers alike are young politics of conflict and trade union (average age in the late twenties), a militancy . These evil odours are dis- company where there have never been pelled by the sweet smell of the red strikes, where trade unions are TI - The Red Rose of Nissan: JF - Capital & Class DO - 10.1177/030981688703200109 DA - 2016-09-12 UR - https://www.deepdyve.com/lp/sage/the-red-rose-of-nissan-Ax4vE2staQ SP - 142 EP - 164 VL - 11 IS - 2 DP - DeepDyve ER -