TY - JOUR
AU - Lang, Annie
AB - This article analyzes the Kuhnian paradigmatic status in the field of mass communication. It is suggested that the field's first paradigm, Media Effects, is in a state of crisis rather than a preparadigmatic state or a state of normal science. Finally, this article proposes a description of the current paradigm‐in‐crisis, suggests ways in which conceptions of the fundamental nature of what we are studying may be shifting, and proposes the elements of a new paradigm which may be emerging in the field.
TI - Discipline in Crisis? The Shifting Paradigm of Mass Communication Research
JO - Communication Theory
DO - 10.1111/comt.12000
DA - 2013-02-01
UR - https://www.deepdyve.com/lp/oxford-university-press/discipline-in-crisis-the-shifting-paradigm-of-mass-communication-AEWCyFP7BT
SP - 10
EP - 24
VL - 23
IS - 1
DP - DeepDyve
ER -