TY - JOUR
AU - Watson, Ian J.
AB - In an earlier study the author examined the impact of marketing on the UK clearing banks, and the satisfaction of their senior management with the results. In this subsequent study he examines the views of branch management and compares their perceptions with those of senior management.
TI - Some Current Issues in UK Bank Marketing
JF - International Journal of Bank Marketing
DO - 10.1108/eb010732
DA - 1984-01-01
UR - https://www.deepdyve.com/lp/emerald-publishing/some-current-issues-in-uk-bank-marketing-9du1Ldj05Z
SP - 22
EP - 30
VL - 2
IS - 1
DP - DeepDyve
ER -