TY - JOUR
AU - McClymer, John F.
AB - 1446 The Journal of American History March 1997 keting strategies to entice millions to their prod­ can entry into World War I. Secretary of War uct and keep them satisfactorily hooked to one Newton D. Baker and President Woodrow Wil­ particular brand. Kluger provides illuminating son saw the CTCA not simply as a mechanism insights into the sophisticated marketing cam­ for preventing the spread of venereal infection paigns behind dozens of cigarette brands, from but also as an educational moral agency; it the early days of Bull Durham to the modern­ would improve the moral health of the soldiers day equivalents, the Marlboro Man and Joe and also of the communities in which the camps Camel. were located. Within months, the commission Kluger relies heavily on nearly three hun­ had organized a network of volunteers, drawn dred interviews he conducted with both indus­ from the YM and YWCAs (Young Men's and try insiders and antismoking advocates. Most Young Women's Christian Associations) and unusual was Philip Morris's compliance with other organizations, which rapidly built Hos­ the author. The company granted permission pitality Houses, theaters, ball fields, and other for Kluger to interview nearly sixty present or recreational facilities in which 
TI - Making Men Moral: Social Engineering during the Great War. By Nancy K. Bristow. (New York: New York University Press, 1996. xxiv, 298 pp. $29.95, ISBN 0-8147-1220-7.)
JF - The Journal of American History
DO - 10.2307/2953003
DA - 1997-03-01
UR - https://www.deepdyve.com/lp/oxford-university-press/making-men-moral-social-engineering-during-the-great-war-by-nancy-k-8d8jAp0MVr
SP - 1446
EP - 1447
VL - 83
IS - 4
DP - DeepDyve
ER -