TY - JOUR
AB - This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis paper outlines the different marketing strategies that can be employed when expanding into international markets.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
TI - Broadening horizons
JF - Strategic Direction
DO - 10.1108/sd-11-2022-0142
DA - 2023-01-05
UR - https://www.deepdyve.com/lp/emerald-publishing/broadening-horizons-81X00rt1u3
SP - 21
EP - 23
VL - 39
IS - 1
DP - DeepDyve
ER -