TY - JOUR AU - BENNETT, W. LANCE AB - Political Science Quarterly Volume 116 Number 3 2001 425 426 j political science quarterly international threats to the United States), prosperity (the strong state of the economy), and Clinton’s moderate policy positions. 1 We dub this the 3Ps model. In Zaller’s interpretation, the heavily-covered Lewinsky spectacle did not affect public opinion in any signi cant way, and media cues mattered far less than people’s heuristic assessments of how Clinton’s policies had bene ted them by providing peace and prosperity. Zaller dismissed the importance of mediated political communication altogether, since the most obvious media “cues” did not trigger the expected response in the most obvious dependent variable. Since the highly negative media coverage lled with attacks on Clinton by other political elites in the early weeks of the scandal appeared to have lowered Clinton’s approval ratings only slightly and temporarily, Zaller reasoned, media coverage did not affect public opinion. Zaller’s argument has been joined by other scholars, such as Gary Jacobson, who argued in the pages of Political Science Quarterly, “The simplest explanation for Clinton’s continuing support is probably the most compelling: to borrow the watchword from his 1992 campaign, ‘the economy stupid.’ ”2 These scholarly arguments, though more TI - Rethinking Media Politics and Public Opinion: Reactions to the Clinton‐Lewinsky Scandal JO - Political Science Quarterly DO - 10.2307/798024 DA - 2001-09-01 UR - https://www.deepdyve.com/lp/oxford-university-press/rethinking-media-politics-and-public-opinion-reactions-to-the-clinton-7eb0oqZdZa SP - 425 VL - 116 IS - 3 DP - DeepDyve ER -