TY - JOUR AU - Mckechnie, Sally AB - Examines the rationale for a green approach to marketing. Arguesthat banks can achieve competitive advantage through adopting a greeningapproach, and looks at the variety of responses which can be made to theincreasing environmental concern of stakeholders. Examines areas wherethere is potential for banks to green their product range. TI - International Journal of Bank Marketing JF - Marketing Intelligence & Planning DO - 10.1108/EUM0000000001117 DA - 1992-07-01 UR - https://www.deepdyve.com/lp/emerald-publishing/international-journal-of-bank-marketing-7AMWuCp0n0 SP - 8 EP - 9 VL - 10 IS - 7 DP - DeepDyve ER -