TY - JOUR
AB -  Like the nature of attitude itself, one important aspect of the Eagly and Chaiken text is its structural properties. The same organizational theme is consistently found throughout the volume, namely, a historical perspective in which relevant theory and research is presented on each of the topics covered. For example, in discussing the structure of attitudes and beliefs, the authors discuss the prediction of attitudes from beliefs (Chapter 3). In so doing, Eagly and Chaiken begin with the seminal work of the Michigan Group, proceed to more recent theoretical and empirical variants of this approach (e.g., expectancy-value models, information integration theory), and then conclude with a discussion of contemporary issues related to this line of investigation (e.g., direct retrieval of attitudes, category-based versus piecemealbased evaluations). A similar progression of coverage can be found for other topics (e.g., McGuire’s information-processing paradigm, cognitive dissonance theory). For readers new to the domain of attitudes, the historical perspective provides the foundation needed to appreciate both the cumulative nature of the scientific study of attitudes and the larger framework in which otherwise seemingly disparate lines of research are actually inextricably interwoven. Readers with relatively greater expertise will appreciate the contrast between the historical perspective 
TI - The psychology of attitudes. A.H. Eagly & S. Chaiken. Fort Worth, TX: Harcourt, Brace, & Janovich, 1993, 794 pp. Reviewed by Christopher Leone, University of North Florida
JF - Psychology & Marketing
DO - 10.1002/mar.4220120509
DA - 1995-08-01
UR - https://www.deepdyve.com/lp/wiley/the-psychology-of-attitudes-a-h-eagly-s-chaiken-fort-worth-tx-harcourt-6LZ9rv6aH7
SP - 459
EP - 466
VL - 12
IS - 5
DP - DeepDyve
ER -