TY - JOUR AU - Duma, Andrzej AB - A research ’Polskie Radio i programme study of Telewizja’ BY DUMA ANDRZEJ The Office for studies on and the evaluation of Polish Radio and Television in with the of Com- programmes, cooperation Ministry the Institute of Statistics of the Lodz and the munication, University Institute of and of the Polish of Philosophy Sociology Academy out research on TV in carried viewers for the first Sciences, Poland, time on a national scale. The results were in the Bulletin published the Office for Studies in of These researches were carried out in with the aid of June 1962 TV mailed to subscribers i.e. owners of television questionnaires 2950 drawn chance from all of the individual TV subscribers receivers, by the end of The total number of TV set registered by 1961. owners, whom were amounted to that chosen, among samples 560.050. (At time of the TV sets to 98 % belonged private people). While this the difference in the allocation of TV sets test, preparing in various was taken into account. The total consisted regions sample of which were allotted to 48 representative samples separately every were town of over i oo.ooo and allotted inhabitants, separate samples to and to the TI - Research On TV Viewers in Poland JF - Gazette DO - 10.1177/001654926501100401 DA - 1965-11-01 UR - https://www.deepdyve.com/lp/sage/research-on-tv-viewers-in-poland-5hpnkFOdj4 SP - 261 EP - 271 VL - 11 IS - 4 DP - DeepDyve ER -