TY - JOUR
AB - This paper examines the fundamental features of attentional markets in which online platforms attract users’ time and sell access to that time to advertisers. Using Facebook as an extended case-study, it shows how the “free at the point of use” business model adopted by social media platforms raises significant challenges for established standards of competition law regarding market definition, evaluation of market power and assessment of mergers. It then advances two proposals for how existing EU rules could be reformed in order to facilitate greater competition in the market for social networking. Finally, the paper responds to potential counterarguments.
TI - Facebook, the Attention Economy and EU Competition Law: Established Standards Reconsidered? 
JF - European Business Law Review
DA - 2020-08-01
UR - https://www.deepdyve.com/lp/kluwer-law-international/facebook-the-attention-economy-and-eu-competition-law-established-5e0NP0FAUt
SP - 693
EP - 724
VL - 31
IS - 4
DP - DeepDyve
ER -