TY - JOUR
AU - Aita, Jawdat
AB - The purpose of this paper is to investigate the impact of perceived satisfaction with mobile payment applications based on use experience, and subsequent stated expectations on brand loyalty and future use behavior using a theory-based research integrative model of factors that influence Arabs’ intentions to use mobile payment application(s).Design/methodology/approachA conceptual model was developed using the mixed research method approach. The focus group approach was used for the qualitative study and structural equation modeling for the quantitative study. Primary data were collected online. Participants were 305 Arab consumers from nine countries in the Middle East.FindingsSatisfaction with the quality of mobile payment application(s) increased use experience and enhanced consumers’ expectations, which in turn positively affected loyalty and purchase intentions.Research limitations/implicationsThe study encompassed mobile payment application(s) in nine countries rather than focusing on one market, or on one product type and business. The paper did not perform a comparative study between sampled Arab countries, but rather it sees all countries and respondents just as Arabs.Practical implicationsService providers should build mobile application(s) based on the features of usability, availability, reliability, adaptability, accessibility, responsiveness and security.Originality/valueThis study is one of the first studies that empirically examines mobile payment consumer’s usage behavior from nine countries of the Arab world where there is scarce research on the topic in the region.
TI - A model of mobile payment usage among Arab consumers
JF - International Journal of Bank Marketing
DO - 10.1108/ijbm-05-2017-0080
DA - 2018-09-18
UR - https://www.deepdyve.com/lp/emerald-publishing/a-model-of-mobile-payment-usage-among-arab-consumers-3s4jBSksfe
SP - 1213
EP - 1234
VL - 36
IS - 7
DP - DeepDyve
ER -