TY - JOUR AU - Neophytou, John Peter AB - 616 IP IN REVIEW Journal of Intellectual Property Law & Practice, 2014, Vol. 9, No. 7 and more frequently also responds to questions and requests Further, @WIPO, like so many other institutions, only made by users. This is something the authors have experi- tweets in English, whereas the @WIPO website is available enced at first hand, and we can thus attest that there is a level in six languages. Again, perhaps there is scope to develop of relaxed, social interaction between WIPO and its users. this and add the odd non-English tweet. Further, and to @WIPO team’s credit, it regularly re-tweets In summary, while @WIPO is never going to have the 50 third-party tweets, which adds an almost personal touch and million followers of Katy Perry or be as ‘gossipy’ entertain- shows that @WIPO agenda is not based around self-promo- ing as your favourite comedian or sports star, it is a worth- tion—which would admittedly be entirely legitimate—but while resource for anyone involved in IP and we give it a also shares stories and articles from other sources. thumbs-up: follow! @WIPO, based in Switzerland, tends to tweet during the hours of the Swiss working day. While re-tweets by its TI - Intellectual property and finance JO - Journal of Intellectual Property Law & Practice DO - 10.1093/jiplp/jpu080 DA - 2014-07-14 UR - https://www.deepdyve.com/lp/oxford-university-press/intellectual-property-and-finance-3D1yQ7SOIk SP - 616 EP - 617 VL - 9 IS - 7 DP - DeepDyve ER -