TY - JOUR
AB - R. Sedovšek i dr. Bogato oglašavanje putem mobilnih medija: usporedba pokreta rabljenih u navigaciji kroz foto galeriju ISSN 1330-3651(Print), ISSN 1848-6339 (Online) DOI: 10.17559/TV-20150727122900 RICH MEDIA MOBILE ADVERTISING: COMPARISON OF GESTURES USED FOR NAVIGATION THROUGH A PHOTO GALLERY Robert Sedovšek, Matevž Pogačnik, Aleš Hladnik Original scientific paper The aim of this paper was to get an insight into user’s preferences over different interactions with mobile ads. In particular, we were interested whether the users prefer swiping or tapping while navigating through a photo gallery. A correlation between the user interface and user engagement (the number of photos viewed) was analysed. A subset of users were also shown a coach notice with an information about how to navigate to examine whether coach notices can improve user experience by reducing usability issues. To answer these questions we developed a tracking system to analyse behaviour of 633 users and performed a survey on 46 people. The results show that swiping is preferable to tapping when navigating through the gallery and that the navigation mode does have an impact on the number of photos viewed. We were also able to show that the presence of a coach notice decreased the number of faulty 
TI - Rich media mobile advertising: comparison of gestures used for navigation through a photo gallery
JF - Tehnicki vjesnik - Technical Gazette
DO - 10.17559/tv-20150727122900
DA - 2016-08-01
UR - https://www.deepdyve.com/lp/unpaywall/rich-media-mobile-advertising-comparison-of-gestures-used-for-2BXwTqt69d
DP - DeepDyve
ER -