TY - JOUR
AB - B2B firms are failing to successfully adopt marketing digitalization as a method of gaining competitive advantage.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsDigital technologies can be utilized to revolutionize public sectors and find efficiencies which are required in the current climate of global instability and pressurized economies.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
TI - Barriers to change
JF - Strategic Direction
DO - 10.1108/sd-04-2025-0099
DA - 2025-05-12
UR - https://www.deepdyve.com/lp/emerald-publishing/barriers-to-change-0q072jJIB0
SP - 32
EP - 33
VL - 41
IS - 4
DP - DeepDyve
ER -