TY - JOUR
AU - 
AB - Mobile advertising and profiled advertising has become major discussion topics recently. With rapid development of mobile technology in the last decade, many e-business organizations are trying to combine the latest mobile technologies with customer profiling in order to increase the reachability of their product information among the target market. This paper presents a potential mechanism to enhance such mobile advertising by improving existing user profile methods. The main goal of this research is to introduce a novel user profiling mechanism that can be used to improve the productivity of a mobile advertising system. The proposed system is capable of providing additional information such as video, audio, etc. about advertisements to the user while giving profile-based and proximity suggestions. Keywords: Profiled m-marketing, collaborative filtering, user profiling 1. INTRODUCTION Mobile advertising is one of the major focuses of today’s consumer advertising. The main purpose of mobile advertising is to provide a more user friendly and efficient message delivery system for consumers digitally without any limitations on access location and the time. Mobile advertising includes the use of multimedia such as text, graphics, animation, audio and video. Although several approaches have been introduced to adopt mobile technologies in the field of advertising, 
TI - Profiled M-advertising Framework for Consumer Advertising
JF - Journal of Computer Science
DO - 10.31357/jcs.v1i1.1103
DA - 2013-10-07
UR - https://www.deepdyve.com/lp/unpaywall/profiled-m-advertising-framework-for-consumer-advertising-0PDQ20MAQa
DP - DeepDyve
ER -