%0 Journal Article
%T Integrating exhibit marketing into integrated marketing communications
%A Pitta, A.Dennis
%A Weisgal, Margit
%A Lynagh, Peter
%J Journal of Consumer Marketing
%V 23
%N 3
%P 156-166
%@ 0736-3761
%D 2006-04-01
%I Emerald Group Publishing Limited
%~ DeepDyve