%0 Journal Article
%T Using data mining to profile TV viewers
%A Spangler, William E.
%A Gal-Or, Mordechai
%A May, Jerrold H.
%J Communications of the ACM
%V 46
%N 12
%@ 0001-0782
%D 2003-12-01
%I Association for Computing Machinery
%~ DeepDyve