%0 Journal Article
%T The role of branding capability for innovative companies Stock market reactions to new product announcement
%A Lei, Xinghui
%A Ye, Tingting
%A Abimbola, Temi
%J Nankai Business Review International
%V 4
%N 4
%P 329-348
%@ 2040-8749
%D 2013-11-01
%I Emerald Group Publishing Limited
%~ DeepDyve