%0 Journal Article
%T Positioning the Taboo Product: PeeBuddy
%A Kumar, Jitender
%A Dixit, Sweta
%A Gupta, Ashish
%A Dharwal, Mridul
%J FIIB Business Review
%V 13
%N 5
%P 517-527
%@ 2319-7145
%D 2024-10-01
%I SAGE Publications
%~ DeepDyve