%0 Journal Article
%T Healthcare branding: developing emotionally based consumer brand relationships
%A Kemp, Elyria
%A Jillapalli, Ravi
%A Becerra, Enrique
%J Journal of Services Marketing
%V 28
%N 2
%P 126-137
%@ 0887-6045
%D 2014-03-31
%I Emerald Group Publishing Limited
%~ DeepDyve