%0 Journal Article
%T Building online brands through brand alliances in internet
%A Delgado‐Ballester, Elena
%A Hernández‐Espallardo, Miguel
%J European Journal of Marketing
%V 42
%N 9/10
%P 954-976
%@ 0309-0566
%D 2008-09-19
%I Emerald Group Publishing Limited
%~ DeepDyve