%0 Journal Article
%T Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference
%A Choi, Woo Jin
%A Sun, Haoying
%A Liu, Yan (Lucy)
%A Chen, Haipeng (Allan)
%J Journal of Consumer Psychology
%V 30
%N 3
%P 506-514
%@ 1057-7408
%D 2020-07-01
%I Wiley Subscription Services, Inc., A Wiley Company
%~ DeepDyve