%0 Journal Article %T Maybe I Just Got (Un)lucky: One-on-One Conversations and the Malleability of Post-Consumption Product and Service Evaluations %A Brannon, Daniel C %A Samper, Adriana %J Journal of Consumer Research %V 45 %N 4 %P 810-832 %@ 0093-5301 %D 2018-12-01 %I University of Chicago Press %~ DeepDyve