%0 Journal Article
%T Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement
%A Rodríguez-Torrico, Paula
%A San José Cabezudo, Rebeca
%A San-Martín, Sonia
%J Journal of Product & Brand Management
%V 33
%N 1
%P 76-90
%@ 1061-0421
%D 2024-01-15
%I Emerald Group Publishing Limited
%~ DeepDyve