%0 Journal Article %T Effects of Perceived Interactivity, Perceived Web Assurance and Disposition to Trust on Initial Online Trust %A Wu, Guohua %A Hu, Xiaorui %A Wu, Yuhong %J Journal of Computer-Mediated Communication %V 16 %N 1 %P 1-26 %D 2010-10-01 %I International Communication Association %~ DeepDyve