%0 Journal Article
%T The role of brand experience and affective commitment in determining brand loyalty
%A Iglesias, Oriol
%A Singh, Jatinder J
%A Batista-Foguet, Joan M
%J Journal of Brand Management
%V 18
%N 8
%P 570-582
%@ 1350-231X
%D 2011-01-28
%I Palgrave Macmillan UK
%~ DeepDyve