%0 Journal Article
%T Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services
%A Gefen, David
%A Straub, Detmar W.
%A ,
%J Omega
%V 32
%N 6
%P 407-424
%@ 0305-0483
%D 2004-12-01
%I Elsevier BV
%~ DeepDyve