%0 Journal Article %T Using the Creative Product Semantic Scale as a Metric for Results‐Oriented Business %A O'Quin, Karen %A Besemer, Susan P. %J Creativity and Innovation Management %V 15 %N 1 %@ 0963-1690 %D 2006-03-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve