%0 Journal Article
%T How non-consumption goals (elicited by competitive setting or social risk) and self-confidence influence the importance of trivial attributes in product evaluation
%A Xiao, Na
%J European Journal of Marketing
%V 50
%N 9/10
%P 1746-1766
%@ 0309-0566
%D 2016-09-12
%I Emerald Group Publishing Limited
%~ DeepDyve