%0 Journal Article %T How non-consumption goals (elicited by competitive setting or social risk) and self-confidence influence the importance of trivial attributes in product evaluation %A Xiao, Na %J European Journal of Marketing %V 50 %N 9/10 %P 1746-1766 %@ 0309-0566 %D 2016-09-12 %I Emerald Group Publishing Limited %~ DeepDyve