%0 Journal Article
%T Impact of big data analytics on sales performance in pharmaceutical organizations: The role of customer relationship management capabilities
%A Shahbaz, Muhammad
%A Gao, Changyuan
%A Zhai, Lili
%A Shahzad, Fakhar
%A Luqman, Adeel
%A Zahid, Rimsha
%J PLoS ONE
%V 16
%N 4
%D 2021-04-28
%I Public Library of Science
%~ DeepDyve