%0 Journal Article
%T Brand associations in the higher education sector: The difference between shared and owned associations
%A Mirzaei, Abas
%A Siuki, Elham (Helen)
%A Gray, David
%A Johnson, Lester W
%J Journal of Brand Management
%V 23
%N 4
%P 419-438
%@ 1350-231X
%D 2016-04-29
%I Palgrave Macmillan UK
%~ DeepDyve