%0 Journal Article
%T Evidence of the Real-World Effectiveness of Public Health Media Campaigns Reinforces the Value of Perceived Message Effectiveness in Campaign Planning
%A C, Davis, Kevin
%A C, Duke, Jennifer
%J Journal of Communication
%V 68
%N 5
%@ 0021-9916
%D 2018-10-01
%I International Communication Association
%~ DeepDyve