%0 Journal Article %T Beyond window signs: Understanding the affect‐based effects of window signs on store patronage intentions %A Velasco Vizcaíno, Franklin %J Psychology & Marketing %V 35 %N 7 %P 542-552 %@ 0742-6046 %D 2018-01-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve