%0 Journal Article
%T Do switching costs really provide a first‐mover advantage?
%A Molina‐Castillo, Francisco‐Jose
%A Rodriguez‐Escudero, Ana‐Isabel
%A Munuera‐Aleman, Jose‐Luis
%J Marketing Intelligence & Planning
%V 30
%N 2
%P 165-187
%@ 0263-4503
%D 2012-03-23
%I Emerald Group Publishing Limited
%~ DeepDyve