%0 Journal Article
%T Things Fall Apart: The Dynamics of Brand Audience Dissipation
%A Parmentier, Marie-Agnès
%A Fischer, Eileen
%J Journal of Consumer Research
%V 41
%N 5
%P 1228-1251
%@ 0093-5301
%D 2014-10-14
%I University of Chicago Press
%~ DeepDyve