%0 Journal Article
%T Voyage of marketing thought from a barter system to a customer centric one
%A Kaur, Gurjeet
%A Sharma, R.D.
%J Marketing Intelligence & Planning
%V 27
%N 5
%P 567-614
%@ 0263-4503
%D 2009-07-31
%I Emerald Group Publishing Limited
%~ DeepDyve