%0 Journal Article
%T Museums, consumers, and on‐site experiences
%A Mencarelli, Rémi
%A Marteaux, Séverine
%A Pulh, Mathilde
%J Marketing Intelligence & Planning
%V 28
%N 3
%P 330-348
%@ 0263-4503
%D 2010-05-11
%I Emerald Group Publishing Limited
%~ DeepDyve