%0 Journal Article
%T The effect of customer relationship management adoption in business‐to‐business markets
%A Ata, ZeynepU.
%A Toker, Aysegul
%J Journal of Business and Industrial Marketing
%V 27
%N 6
%P 497-507
%@ 0885-8624
%D 2012-07-27
%I Emerald Group Publishing Limited
%~ DeepDyve