%0 Journal Article
%T Humanizing Products with Handwritten Typefaces
%A Schroll, Roland
%A Schnurr, Benedikt
%A Grewal, Dhruv
%J Journal of Consumer Research
%V 45
%N 3
%P 648-672
%@ 0093-5301
%D 2018-10-01
%I University of Chicago Press
%~ DeepDyve