%0 Journal Article %T UNDERSTANDING THE FINANCIAL CONSEQUENCES OF THE BULLWHIP EFFECT IN A MULTI‐ECHELON SUPPLY CHAIN %A Torres, Octavio Carranza %A Maltz, Arnold B. %J Journal of Business Logistics %V 31 %N 1 %@ 0735-3766 %D 2010-03-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve