%0 Journal Article %T Research on the impact of sports event image on tourism loyalty in heritage sites: An empirical study based on the Yongding Tulou marathon %A Du, Juan %A Zheng, Guifeng %A Liang, Jingxuan %A Ma, Yongqiang %J PLoS ONE %V 20 %N 6 %D 2025-06-17 %I Public Library of Science %~ DeepDyve