%0 Journal Article
%T Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products
%A Bruce, Norris I.
%A Foutz, Natasha Zhang
%A Kolsarici, Ceren
%J Journal of Marketing Research
%V 49
%N 4
%P 469-486
%@ 0022-2437
%D 2012-08-01
%I SAGE Publications
%~ DeepDyve