%0 Journal Article %T A quantitative approach to segmentation for prescription drug safety programs %A Lefebvre, R. Craig %A McCormack, Lauren %A Taylor, Olivia %A Bann, Carla %A Rausch, Paula %J Journal of Social Marketing %V 6 %N 4 %P 335-360 %@ 2042-6763 %D 2016-10-10 %I Emerald Group Publishing Limited %~ DeepDyve