%0 Journal Article
%T Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction
%A Jamal, Ahmad
%A Goode, M.H.Mark
%J Marketing Intelligence & Planning
%V 19
%N 7
%P 482-492
%@ 0263-4503
%D 2001-12-01
%I MCB UP Ltd
%~ DeepDyve