%0 Journal Article
%T Collaborative Market Driving: How Peer Firms Can Develop Markets Through Collective Action
%A Maciel, Andre F.
%A Fischer, Eileen
%J Journal of Marketing
%V 84
%N 5
%P 41-59
%@ 0022-2429
%D 2020-09-01
%I SAGE Publications
%~ DeepDyve